Who knew a 26-room Miami Beach boutique hotel exists right across from the beach, South of Fifth Street, and just blocks from some of the best restaurants, landmarks and attractions that this town has to offer! The Century boasts easy access to Prime 112, Nikki Beach, Joe's Stone Crab, and the new South Pointe Park with Smith & Wollensky nestled in the middle. This boutique gem, built by Art Deco legend Henry Hohauser, celebrates their 71 Year Anniversary in 2009. West Tucker has been at the helm of the hotel's management since 2003. The Century has enjoyed repeat guests who come back for the personalized service, meticulously clean and tastefully decorated rooms, luxurious fine linens and fabulous location. So, what precisely has caused the Century to continue to fly under the traveler’s radar? How does a property enjoying so many advantages suffer from a lack of awareness problem? Bookt took a hard look at the Century. Their conclusions: in today's hospitality landscape, 45% of travelers book directly on a hotel's website and do their research via the search engines with Google ranking #1. The Century had the fine product at a great value but lacked the necessary excellent presence online. Their website did not effectively attract and keep viewers on their site and the Hotel was no where to be found on the search engines. That is when Bookt approached them to make an online success story out of this beautiful -- and underrepresented -- hotel find. Bookt is a local Miami company specializing in SEO (Search Engine Optimization), Booking Engine Platforms, Website Design and Online Marketing. We took a good look at the Century, systems they had in place, objectives for the future, and their target market and created an online solution just for them. Bookt designed a site that captured the essence of the classic Art Deco property by incorporating photos of the lobby with the original terrazzo floors, the classic facade that has won numerous awards from the Miami Design Preservation League, and of course, nightlife attractions and the beach with golden sand and turquoise waters. Bookt oversaw all of the website pages and text to ensure that The Century received the maximum exposure on the search engines. Let's face it, if the traveler can't find your hotel on the web, then a pretty site is pretty useless! The One Stop Shop Approach - if you provide all the information clearly and accurately in one place, there is no reason to search elsewhere. The Century enjoys excellent reviews on TripAdvisor and since 22% of travelers consult TripAdvisor before making a vacation decision, Bookt incorporated a TripAdvisor feed & button right on Century's homepage. Add in weather & flight information, area attractions with pictures and links and the viewer has one thing left to do, book. The new Century South Beach site offers multiple places to book with an easy, no-stress system, leading to a higher booking conversion, a happy customer and a happy hotel proprietor. Now the rates- if you offer rates that are too high relative to your competition, none of the tools Bookt put in place will matter. The Century South Beach gets that and continually offers their guests and VIP clients, special rates. Since, 7 in 10 people say they will stay in less expensive hotels due to the current economy, The Century is ahead of the game. So celebrate 71 Years with reasonable rates at The Century where you can party like an animal but still sleep like an angel.
Posted by on 8/5/2009 9:41:31 PM 1 Comments